Do you find that conversions are low when you’ve invested in marketing activity that should have increased enquiries or sales?
Measuring the success of your efforts is essential to determine if your message is reaching your target market. Selecting metrics based on your objectives will determine how effective your campaign is. For example, if you wanted to increase the number of people who sign up for your newsletter then a good metric to use would be the number or people who have visited your website to subscribe during the selected dates of your campaign.
Specifics in terms of the increased number of subscribers should be agreed in the planning stages so that you can accurately measure the effectiveness of your campaign. Having a clear goal allows you to clearly define what you want to accomplish. If you wanted to achieve an increase by 20% in the three months from the start of you campaign then you clearly either achieve it or you don’t.
Comparing results from different marketing activities using comparable metrics allows you to make an informed decision about the best methods of marketing that works for you and your business.
If you would like us to help you review your marketing strategy and planning contact us on 07834 976986.